On average, we each see over 3,000 different commercial messages daily! Advertising is everywhere. And businesses must be more savvy than ever with how they present themselves and spend their ad dollars. Most small and medium-sized businesses are very poorly served by print, radio, and TV advertising.
The simple fact is that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail can be very expensive.
Enter Coffee News. Specifically catering for local businesses, Coffee News allows you to target your advertising dollars so precisely, effectively, and at so much less cost.
Check out the benefits of Coffee News for distribution outlets and also advertisers:
Benefit 01
Ads are less expensive than other print media, so the small business person can easily afford to advertise regularly.
Benefit 02
All ads are exclusive which means no other company in their category can advertise at the same time. (i.e. advertisers can keep their competition out.) Compare this to newspapers, which often put competing ads on the same page!
Benefit 03
Ads can be changed weekly by phone, fax or email, at no extra cost.
Benefit 04
Ads are working three meals per day - seven days per week. The consistency of the message brings results!
Benefit 05
It's Weekly - Provides advertisers with affordable repetitive advertising - opportunity for readers to see your ad again and again.
Benefit 06
Ads rotate every week so no one advertiser always has the choicest spots. Small ads often are obscured in other print media because the big buck advertisers often get better placement.
Benefit 07
If it takes ten minutes to read Coffee News and twenty minutes to read your daily newspaper, where should you be advertising?
Benefit 08
Ads are uniquely designed just for Coffee News, so advertisers achieve outstanding results. Coffee News uses over 17 psychological and super-learning methods to attract and hold the readers' attention to your ad.
Benefit 09
Highly Visible - Same Color Each Week - Coffee News' color was chosen especially for it's soothing and relaxing affect. We keep it consistent because it makes Coffee News instantly recognizable from across the room. It's familiar and consistent every week. The single page format also means that your ad will either be on the front or back page but it will never be lost somewhere in the middle!
Benefit 10
Distributed Through Restaurants - It's a well-known fact that the human mind is much more alert and actively seeks mental stimulation just before and during a meal. Your ad is literally "devoured" while people wait to eat and that is when they are the most receptive to your message.
Benefit 11
All ads are 3" x 2" so no advertiser can overpower another ad by buying a larger-sized ad. In a newspaper, large ads draw attention away from the smaller ones and that's why they cost so much. Coffee News advertisers are seen as of equal importance, so your ad gets equal exposure.
NON PROFIT & COMMUNITY SERVICE ORGANISATIONS:
Coffee News supports community groups by providing
advertising space and space in our What's Happening column where you can publish notices and events free of charge. All you
need to do is contact us with the details. Please note that space is limited and is subject to availability.
See also : How Advertising Works
